Recasher, a cashback solution focused on local businesses and their customers.
[HAND Sketch] [STORYTELLING] [SALES]
I was initially brought on as a sales associate and transformed my role shortly after. Being part of the first sales team as this company was beginning to launch was insightful and somewhat disastrous. After listening to issues the team had in understanding the product throughout two weeks of training, I researched the space to determine the best narratives that customers and businesses would be most familiar with. The story of what points needed to be shared for success began to form. This was illustrated and paired with an extremely simplified sales script.
The final illustration above was created as a master concept for the marketing team to base all of their campaigns around. The idea was to pick a small business or something a local community member would need to purchase and share the message of “Shop Local” over and over and over.